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4 ways for startups to increase customer value and satisfaction

Whether you’re a startup or a well-established business, the goal is always the same: add value to your customers. After all, customers who feel that they receive value from your product or service are more likely to stick around, which means greater customer satisfaction and loyalty. But how can you increase customer value and satisfaction …

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How to manage stress when building a startup

As they strive to bring their business ideas to life, startup owners frequently face a unique mix of challenges and anxieties. The stress of being a startup founder may be overwhelming, from coping with limited resources to navigating complex markets. In this article, we will discuss five of the most common stressors that company founders …

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4 reasons your startup will win with core brand values

Brand values have shown to be a significant differentiator for businesses of all sizes and in various sectors. They establish a culture that can compel potential partners and clients to work with you.  According to studies, more than 50% of executives concur that corporate culture can affect an organization in all aspects. This includes profitability, …

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Business lessons from five fictional superhero characters

In the words of the American spiritual teacher, author, and philosopher, Vernon Howard, “Always walk through life as if you have something new to learn, and you will.” As a startup owner, with a learner’s mindset, you can get life and business insights even from the least expected spaces. Below we highlight a few lessons …

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5 current opportunities to consider for your startup

Access to funding is one of the biggest challenges facing entrepreneurs today, especially in Africa but upon research, we discovered that there are countless funding opportunities available for African entrepreneurs and beyond. Access to detailed information about these opportunities is also a challenge for most entrepreneurs, however, in this article we’ve taken the liberty to …

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